Job Duties.

Conducting product research and development

Representing the company at industry conferences and other events

An advertising manager is usually required to perform most or all of the following sets of duties:

• Preparing budgets and estimates for components of the advertising campaign
• Preparing or helping with development of the annual budget
• Managing the planning and preparation of promotional matter, ensuring that it is consistent with the advertiser's marketing strategy
• Meeting with clients and officials across departments to coordinate campaigns

• Scrutinizing, copying, and editing promotional material and ensuring it conforms to guidelines
• Forming and negotiating contracts
• Coordinating activities across the various departments of the agency
• Developing contacts for promotional campaigns
• Collecting and sorting information to build advertising campaigns
• Overseeing the results of campaigns to determine their effectiveness
• Keeping up with industry trends

Depending upon the agency or employer, the advertising manager may also have to perform the following duties:

• Acting as an agent for advertising accounts
• Supporting presentations and product demonstrations when launching new campaigns
• Motivating and mobilizing the campaign team to meet objectives
• Drawing up and implementing advertising strategies for companies and clients
• Engaging in public relations activities
• Training new employees
• Marketing the services of the agency to present and potential clients
  
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• Creator: Brittany Britton215