Friday, May 27, 2011

advertiser ,by Don and Akina


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Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
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Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
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1. Prepare budgets and submit estimates for program costs as part of campaign plan development.
2. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
3. Assist with annual budget development.
4. Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
5. Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
6. Prepare and negotiate advertising and sales contracts.
7. Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
8. Gather and organize information to plan advertising campaigns.
9. Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
10. Confer with clients to provide marketing or technical advice.
11. Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
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Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Service Orientation - Actively looking for ways to help people.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Time Management - Managing one's own time and the time of others.
Speaking - Talking to others to convey information effectively.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
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English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
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Job Zone Four: Considerable Preparation Needed
Education: Most of these occupations require a four - year bachelor's degree, but some do not.
Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
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The college search results are undergraduate programs associated with Advertising and Promotions Managers. Further education may also be required to pursue this career.
The training search results include both short and long-term programs associated with Advertising and Promotions Managers, and may be more appropriate for adult and non-traditional students. Further training may also be required to pursue this career.

Find Training Courses in New YorkFind Colleges in New YorkPublic Relations/Image Management. - A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
Find Training Courses in New YorkFind Colleges in New YorkAdvertising. - A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.
Find Training Courses in New YorkFind Colleges in New YorkMarketing/Marketing Management, General. - A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
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In NY the average wage for this occupation was:

$79,450 (per year) for entry level workers, and >$179,510 (per year) for experienced workers.
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Based on the total number of annual openings and its growth rate, the employment prospects for this occupation are described as Less Favorable.
During 2006, there were approximately 6,090 Advertising and Promotions Managers employed in NY.
We estimate that in 2016 there will be 6,210  employed in NY. This represents an increase of 10 job(s) each year, and a total of 140 job openings each year.
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Advertising, marketing, promotions, public relations, and sales managers - Visit this link for additional information on this career from the Occupational Outlook Handbook; a publication produced and maintained by the United States Department of Labor.
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Marketing Managers - Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Sales Managers - Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Education Administrators, Elementary and Secondary School - Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
Education Administrators, Postsecondary - Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, colleges, and junior and community colleges.
Purchasing Agents and Buyers, Farm Products - Purchase farm products either for further processing or resale.
Wholesale and Retail Buyers, Except Farm Products - Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products.
Health Educators - Promote, maintain, and improve individual and community health by assisting individuals and communities to adopt healthy behaviors. Collect and analyze data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies and environments. May also serve as a resource to assist individuals, other professionals, or the community, and may administer fiscal resources for health education programs.
Art Directors - Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, newspapers, and packaging.
Public Relations Specialists - Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.

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